Indsutry Showroom

A piece of company brochure or product catalog represents the visual communications between the company and its prospective customers. Well written and creatively designed brochures and catalogs printed on good materials portray a very positive image about the company. An attractive and effective brochure can also makes your company stand out from your competitors. However a good printed brochure or catalog may at times has certain limitations.

For example, how often did we come across situation where a supplier runs out of product catalog? At the trade show how many pieces of brochures can we lug along back to the office; or do we have to bear with overweight luggage at the airport when we travel to visit a foreign trade event? I am sure marketing manager sometimes gets into a fury when they realized that their newly printed catalog is not up to standard; or when they realized a critical mistake when they are right at the door step of a customer. I can list on and on the problems and unforeseen circumstances where a brochure or catalog is concerned.

Fortunately we do have a solution to solve some of these marketing headaches. Our answer to these problems is an Online Industry Showroom. The Industry Showroom is a depository of online brochures and e-catalogs of suppliers and manufacturers on techposter.com to showcase corporate information and company products. The brochures of companies as well as product catalogs consisting of pictures and images of key suppliers’ equipments, materials, spare parts, and components, etc. will be made available for buyers to access.

The Industry Showroom does not seek to totally replace the printed brochure and catalog but rather to complement them. These web pages allow companies to present their brochures or display their products online for our globally targeted trade audiences. For a small fee, each company is allocated a space to upload their brochure, catalog, product images and technical specifications. Service providers can also use the space to make known their services to interested buyers.

The Industry Showroom is divided into two showcases. The first showcase is to store company brochures and annual reports while the second showcase is to display interactive product images from catalog or a interactive flowchart of a particular corporate service. Our two showcases serve the main purpose to promote the company products and services; but however each showcase has its on unique characteristics, features and concept.

The Online Brochure Showcase Solution

The Brochure Showcase is an online cabinet to store company's brochures and product catalogs. What can a brochure do for your company? An attractively written and well designed brochure contains useful and beneficial information to the customer. A good brochure can build image; tie in with other advertising campaigns; promote your products' show off your new logo or develop a brand loyalty.

However despite having developed a superb printed brochure, a company may still fall trap to some limitations. These are some examples below.

1. Budget limitations and therefore unable to print enough brochures.


2. Wastage due to overprint and balance catalog left to rot in the storeroom


3. Manpower or financial constraints and therefore unable to mail brochure to every potential targets.


4. Runs out of catalog during an overseas trade events and therefore disappoint some potential clients.


5. Last minute your executive found some mistakes on brochures and frantically trying to print labels to replace the mistake area.
6. The actual print results may differ from your expectations.


7. Sending catalogs to overseas prospects may take a few days or weeks and may at times lost in transit. After a long delay, prospect may lose interest.


8. Prospect may easily misplaced the brochure or lost among many other brochures in their office.


9. When sending the brochure by email, the attachment size may be too large. Or when send by email the resolution may not be sharp to impress


10. Your potential buyers may be unaware of your new catalog and therefore missing out on potential opportunities to impress.

The followings are solutions to the above plus many other benefits of storing company's brochures and catalogs on our online brochure showcase.

1. Save money, don't have to print a lot of catalogs and brochures.


2. Potential buyers can locate your latest brochures and catalogs anytime since they know where to find it in future.


3. Cost effective. A small fee secures your online brochure on techposter.com for one year.


4. Renewal is easy and hassle-free unlike having to develop re-prints.


5. Brochures cannot be lost as they are permanently stored on our website showroom. This is of course provided that the company continues to use our service for storing their brochures and catalogs.


6. Don't have to send brochures or catalogs by mail.


7. Immediate real time access to catalog and brochure information.


8. Allow many pictures and writings unlike printing where there is restriction due to pages limitations.


9. Can make alteration and modification of brochure information anytime. Company can also constantly update catalog to make product information more refreshing.


10. Some catalog attachment is too large to be send by email but their full catalog can be view at our company showroom area. If necessary, they can send their catalog via this web link directly by email.


11. Reaching a wider audience. Other potential buyers who access techposter.com to view other web features or products may see your brochure.


12. Kept as online storage for older catalog which may be needed for future use.


13. Share information online and at real time with business partners, customers and colleagues.


14. Can have audio feature to explain product. Can have soothing music background to make reading brochure interesting.


15. Can have moving headlines to attract viewer attention.


16. We help promote to potential targets through our website promotion at trade shows and through our newsletters.


17. Easy for user to search for products online using keywords.


18. Classified by company names in alphabetical order and by products for easy references.


19. Brochure can be printed, downloadable and email by hyperlink.


20. Because it is cost effective, company can offer multi languages options reaching different groups of target audiences


21. Able to track brochure viewer ships.


22. Enquiries and response is immediate. Your potential buyer can fill up an enquiry form online to ask for quotations or submit other requests.


23. We can help bring visitors traffic to your website.


24. Linking with other products (We ask readers what is the next related product they want to see after this one). Therefore your product may be linked with a group of other related products which viewers may check later. For example, buyers may look for pumps and then search for valves.


25. We can do your online brochure design for an additional cost if you do not have your own graphic designer.


26. Your brochure and catalog on the showroom can be store as favorite by your clients for easy future retrieval.

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The Online Products Showcase Solution

The Product Showcase is an interactive display area for images of actual products. It can also be used to present the path or flowchart of a service related company. In this area, the product can be magnified by zooming in and can also be viewed at various angles to get maximum attention from potential buyers. Product descriptions and technical specifications can be strategically placed or be presented in audio format.

Besides the twenty plus advantages already stated above, the Product Showcase has the following additional features and benefits.

1. Products can be viewed 360 degrees.


2. Closer (zoom in) look at product like the real thing.


3. Able to view product demonstration online.


4. Product can have multi color changes with a click of the mouse.


5. Can be interactive. Able to view product and chat with supplier at the same time.

There are no limits to the number of possibilities an online brochure or product display can provide. They are only limited by technology. We will keep ourselves well informed of technology updates to bring out the best for our participants by making our industry showroom the best and most efficient online place to shop for products and services.

Disclaimer: Please note that the above mentioned is the opinions of our publisher and is meant only for readers to understand our Industry Showroom concept. For some of the services and features stated above, we may not roll them out at the same time or we may not activate a particular feature altogether. We may also add additional features to make our services more efficient and effective and such decisions are subject to our discretions only. Please check with us should you be unsure of any particular privilege or feature at the point of participations.

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How do we drive visitors' traffic to view our Industry Showroom?

The visitors we are targeting are related trade personnel which may ultimately buy or participants’ products and services. During the course of the whole year, we take part or partner with Combined Circulation Partners in more than one hundred trade shows and events. During these events, we promote techposter.com with the help of our trademark products; the indoor billboard poster calendars.

These posters are highly sought after by trade visitors and industry key personnel to be place in their office as wall calendars. Prominently placed in these posters is the web address of techposter.com. In order for the people to see an interactive copy of the poster, they must visit our website. Throughout the year, many related industry personnel will be exposed to these wall poster calendars and their visit to techposter.com is inevitable. From here our Industry Showroom features will be promoted to these web visitors.

Other than the posters, we will also distribute corporate gifts that feature prominently our website address. We will also send out mails and emails regularly to our subscribers and our wide databases of trade personnel to promote our showroom participants. Furthermore, brochure participants are often mentioned and new participants are often revealed at our monthly e-newsletter and magazines.

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Joint Participation with our other Online Publications

To enable the cohesion between all our online products and services, companies which take part in our multiple platforms will be able link to each participated publications. For example if a company joins our various services such as the Industry Showroom, E-Poster, and Corporate Who's Who directory; then their potential buyers will be able to link from one area to the other easily to obtain more information about that company. At the same time multiple publications involvement means more exposure which may leads to unexpected returns for the participants.

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