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FAQ

FAQ in Chinese

Industry Specific Poster (Indoor Billboard)
For Business to Business Advertising

What is the Notion behind the Industry Specific Indoor Billboard?

The Industry Specific indoor billboard poster is an advertising medium purposely created for corporate advertising, as well as for brand, image and reputation marketing. The notion behind this concept is the market recognition and the wide industry acceptance for corporate identity and product branding. The significance of corporate awareness and the building of impeccable image and reputation for every company is a positive direction towards overall profit objective.

01. Q. What is Advertising?
A. Advertising is the art of acquainting the public and prospects with the name, nature and uses of a salable commodity or services. It is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

02. Q. Is Advertising an important business function?
A. Yes. Advertising allows a company to inform potential customers the benefits of their products and services. Advertising is also use to acquire and enhance positive corporate image and in corporate reputation marketing.

03. Q. What are the major platforms of advertising?
A. Advertising can be in the form of a street furniture or billboard, in newspaper or magazine, a flyer or in a directory, on radio or TV, on the internet or a variety of other means.

04. Q. What is Branding?
A. Branding is a traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcements. These advertisements are purchase for the purpose of generating image and brand awareness. They are geared towards increased product or corporate recognition and lifelong customers. In Print, Web and other media advertising, it is recognized that there is usually some kind of branding value whether or not an immediate, direct response can be measured from an ad or campaign.

05. Q. Why is branding important?
A. Branding is the foundation for all successful marketing. A brand is the combined set of impressions and expectations that a customer has as a result of the interactions with the company, its products and services over time. Everything you portray, say and do establish your brand. If you are not aware of your brand and manage it effectively, your customers and competitors will define it for you.

06. Q. What is the leading tool for advertising and branding?
A. Placing Ads in print media is historically a proven form to sell or brand any products.

07. Q. What is the best proven form of print media for advertising and branding ?
A. Through Billboards advertising.

08. Q. What is billboard advertising?
A. Billboard advertisements are designed to catch a person's attention and to create a memorable impression very quickly, leaving the viewer thinking about the advertisement after he/she had seen it. There are generally two classes of billboard advertising; Outdoor and Indoor billboards. Outdoor billboards are large advertising structure found in places with high traffic such as in cities, roads, highways and sides of buildings, while indoor billboards are found inside of buildings such as in exhibition halls, shops and offices.

09. Q. What is the most common form of billboard advertising?
A. Posters are by far the most common form of billboard advertising. Located chiefly in commercial and industrial settings, outdoor poster billboard delivers quality exposure to passing commuter traffic and pedestrians. Conversely, indoor posters are viewed principally by residents of offices and visitors of trade events.

10. Q. Why is an outdoor poster less suitable for business to business advertising?
A. Outdoor posters appeals primarily to the mass market. They are more suitable for consumer's products or generally business to consumers advertising. Furthermore the prohibitive cost of advertising on an outdoor billboard makes it non cost effective for business to business advertising.

11. Q. Why advertise in indoor billboard posters?
A. Because the indoor posters targets the specific crowd with specialized information. For example movie posters in cinema halls provide information to ardent movie goers of future screenings while posters within an exhibition hall tell the visitors what kind of trade show is going on. Also posters placed in the exhibition booth specified the company's products and services.

12. Q. What is our concept of indoor poster advertising?
A. Our form of specialized poster advertising is called the Industry Specific Billboard. By Industry specific, it means that we target your corporate image and messages to your particular industry and specified markets only. Because it is industry targeted, it greatly reduced media wastage to non related audiences and therefore increases cost effectiveness for your advertising campaign.

13. Q. Who invented this form of Industry Specific poster advertising concept?
A. We did. Our concept was derived from an earlier research that most companies need to position their corporate messages directly and continuously to their potential buyers.

14. Q. When did we first publish the indoor industry posters?
A. We first published the indoor industry posters in 1994 targeting the electronics and semiconductor industries.

15. Q. What are the themes of our industry posters?
A. Each and every of our poster type is specially crafted for a specific industry according to a geographical market. For example, we design the Silicon Poster Series to target the semiconductor industry. Within this series we have posters targeting different markets such as Silicon China for China semiconductor industry, Silicon Origin for the U.S. semiconductor sector and Silicon World for the global semiconductor market etc.

16. Q. Besides geographical market, do we publish industry posters for other uses?
A. Yes. We had developed an indoor poster known as The Silicon Process based on manufacturing functions for the semiconductor industry and are presently developing similar concept for other industries.

17. Q. How often do we publish these industry posters?
A. We publish the industry posters once a year. Every issue will have a different distinct design, most current information and a calendar to mark that year publication.

18. Q. What is the size of our posters and what are the materials and finishes?
A. The majority of our posters are in A1 size. We use high quality art card and they are printed in full colors with glossy vanishes or matt finishes.

19. Q. Where do we circulate our industry posters?
A. A high percentage of our industry posters are distributed at specially targeted trade events. A large amount is also given to advertisers who will use it as annual corporate gifts or as souvenirs at their participated trade exhibitions.

20. Q. Who gets our posters?
A. Only related target audiences within the same industry as that of the poster theme are invited to collect the posters.

21. Q. How many posters do we distribute in a year?
A. To give you an idea, we hand out more than eleven million posters since 1994. That is a lot of posters considering most of our earlier publications were mainly for the electronics and semiconductor industry only. We are now publishing posters for about a dozen major industries with each industry having multiple poster themes for distinct regional markets. On the average, we distribute about sixty thousands to more than one hundred thousands posters for each industrial geographical market.

22. Q. Are our industry posters given free of charge?
A. Our posters are absolutely given out free of charge at related trade shows and on upon requests.

23. Q. How do industry executives get our posters if they do not attend trade shows?
A. For those who did not attend trade shows they can request a copy from us by email or through a request form on our website. However they may need to pay for their own mailing charges.

24. Q. If our posters are given free how do we cover production and distribution costs?
A. The posters are sponsored collectively by all the advertisers. These advertisers are willing to foot the bills because they have a great opportunity to get their corporate image and messages directly to their targeted industry audiences and potential buyers. To them our poster advertising medium remains a low cost but effective platform to reach their prospects.

25. Q. Why do the industry professionals want to collect our posters?
A. Our posters are unique and each poster type shows a graphical portrayal of the industry information. These posters show the who's who in a targeted industry geographical region and in some cases the suppliers to clients' relationships within that particular industry. It is also a beautiful art piece with many ardent collectors within the industry. Furthermore the posters are designed tastefully and colorfully to be use as an annual wall calendar.

26. Q. Where will they display the posters?
A. From our earlier survey, we noticed that most executives will display our posters in their building lobbies, executives' offices, conference areas, work cubicles and in many cases the factory floors.

27. Q. Why would they want to display our posters even if it is an advertisement poster?
A. As mentioned before, our industry posters are pieces of art as well as information platform targeting the specific industry. Users view the poster as a useful and informative wall fixture rather than as an advertisement poster . To the viewers, the corporate logos and images on the posters are subtle and non-intrusive and are perceived as interesting industry information rather than as advertisers.

28. Q. How long will they display the posters?
A. From the same earlier survey, we found out that the posters life span is at least one year when they will then be replaced with our next published issue.

29. Q. Who else sees our industry posters besides the collector?
A. The posters are viewed by the industry collectors, their colleagues, suppliers, clients, visitors and friends who visit their offices.

30. Q. How many times will they view the posters?
A. Because the posters are on their office wall for at least a year, they will inadvertently and continuously see the posters every day at work.

31. Q. How long will they keep their attention on the viewed poster?
A. Media studies by Arizona State University and Rice University indicates that indoor billboard posters gets the attention of the viewers for up to an average 1 1/2 to 2 minutes, compared with 3 to 5 seconds for traditional print ads.

32. Q. What is people reaction to indoor posters?
A. From the same report, 98% of people surveyed had a positive or neutral reaction to indoor billboards ads.

33. Q. What will they see on the posters?
A. In the poster, they will see industry information, geographical representations as well as suppliers' corporate logos and images. After viewing the poster, they will build an intrinsic knowledge of potential sellers and suppliers' logos in their minds with recognitions to these potential suppliers.

34. Q. Can they remember and recalled seeing the industry posters?
A. Again from the same studies, 84% of viewers recalled seeing the specific indoor billboard. Impressions from indoor billboard ads are 40% stronger than typical print ads.

35. Q. What action will they take after they had been exposed to the industry posters?
A. From the poster they will notice our web address, www.techposter.com. They may then throughout the year, visit our website to view the digital copy of the same poster. From here they will find out more about the suppliers listed in that poster by clicking on these advertisers' logos and access their websites, information and contacts.

36. Q. Is the industry poster advertising concept a proven cost effective medium?
A. Since 1994 our exclusive and unique form of indoor poster advertising has been a cornerstone of advertising success for many well known corporations as well as for smaller enterprises. Advertisers who makes up of our early poster successes have been continuing to utilize our poster advertising platform to be part of their annual marketing campaign. We also have constantly receives strong and steady stream of responses from both new advertisers and others within the industries who enquires about collecting our posters.

37. Q. Why companies prefer to place their ads on our posters over other print media?
A. The direct and continuous long term exposures plus the subtle enforced viewing by the industry professionals makes our industry posters a great advertising medium to drive corporate messages to clients and prospects. The reasonable cost of placing ads in our posters also makes this advertising function cost effective and their overall marketing campaign a worthwhile venture.

38. Q. Is advertising in our industry posters a short or long term advertising solution?
A. Advertising and corporate branding should be seen as a long term investment. Continuous and sustainable advertising, year in year out through our industry posters will certainly bring corporate branding success. Clients and prospects with repeatable, enforced but subtle exposures to corporate image and advertising messages will derive positive impression about the advertised company.

39. Q. How do you measure success when you advertise in our industry posters?
A. One form of measurement is to analyze the advertising company's website statistics. Information about its directed traffic from our website, techposter.com (where all our industry posters can be accessed) would possibly come from people who have seen the poster, visit our website, view the digital poster copy and click on the advertising company's logo to access that advertiser's website.

40. Q. What other benefits can be derived from long term industry poster advertising?
A. In the long term, advertised companies would definitely be more recognizable due to their continuing exposures through our posters. Increased awareness through our industry posters will enhance their marketability and achieving the desired profitability. Furthermore the build-up in brand equities will certainly increase these companies overall value.

41. Q. Do we guarantee you more sales when you advertise in our industry posters?
A. No. we do not give you a guarantee. In business especially in advertising, it is unethical to give any kind of guarantee of success. However we will make sure that everyone that collects the posters will be a qualified industry audience. We have a similar vested interest as our advertisers. When more people gets our poster; that will mean more exposures for our clients and also more visits to our website which ultimately enhances our own image and values.

42. Q. What is the main misconception in poster advertising?
A. There are misconceptions among some advertisers that when they placed advertisements, they will definitely clinch more sales. In most cases it should, but however sales or responses also depend on many factors such as product and service quality; your sales strategies; as well as pricing policies. Advertising in our poster is part of your bigger marketing program, and there is usually some kind of value whether or not an immediate and direct response can be measured from the ad. Also advertising is a very important tool in the marketing program and there is no better way to reach your target audiences directly, effectively and continuously than through our industry posters.

43. Q. What companies can place ads in our industry posters?
A. Any bona fide company that are part of, or are supporting the particular industry within that published poster are invited to participate. Ad spaces on the posters are limited and booking are on a first come first serve basis. However existing advertisers will have booking priorities for renewals within a given specified time.

44. Q. Which are the latest industry posters and which ones still have available slots?
A. Please check on our website www.techposter.com or contact our media representatives for information of upcoming industry posters and their ads space availabilities.

45. Q. Will advertisers get posters for their own distributions?
A. Yes. For most of our poster advertising plans, advertisers will get sufficient posters which are customized in gold or silver hot stamping with their corporate images and information for use as corporate gifts.

46. Q. How much does it cost to place an ad in our industry posters?
A. The advertising cost depends on each individual poster type and geographical market. Generally the advertising plans range from one thousand eight hundred US dollars (less than five dollars a day) and onwards for one year exposure. There will be attractive discount for multiple posters participations.

47. Q. So are these prices expensive?
A. Definitely Not if you compared it to placing ads on a typical recognized magazine or trade directory; comparing their circulations, advertising life spans and ROI. Our prices are purposely designed to give clients the best possible advertising mileage and at the same time effectively maximizing their marketing strategy. Typically the price of placing one ad in one poster for one year is lesser than the cost of placing a one month ad in a recognized monthly magazine. The rate of returns on our poster advertising is however magnified many times compared to ads in other print media.

48. Q. What other form of support will our advertisers get?
A. All our poster advertisers get further support from us through the internet-our website www.techposter.com. There are many features that we provide in our website that complement our printed poster publications. All our advertisers are encouraged to use these free services to enhance their advertising programs. Please check with our media support personnel to access all the resources available to your company.

49. Q. Is any kind of special support available for small and medium size companies?
A. In order to assist smaller enterprises to compete more efficiently in the global markets, we offer smaller enterprises an installment payment plan, maximizing their cash flow so that they can effectively institute a long term marketing strategy utilizing our powerful industry poster advertising platform. Please contact our friendly media representatives for further details on how to qualify for this plan.

50. Q. How to order an ad space in our industry posters?
A. You can book an ad space in our poster by contacting one of our media representatives or by submitting a booking request form through our website www.techposter.com.

51. Q. How do I make payment and when is payment due?
A. Payment is due immediately upon booking confirmation and you can remit payment via bank wire transfer. Our bank information is stated on the order form as well as on the invoice.

52. Q. Since indoor industry poster is such a powerful advertising medium, so why don't companies produce their own company posters?
A. They can. But to produce, print and circulate large quantity of its own company posters will involve huge cost, motivation and effort. Also that company has to produce posters every year to ensure advertising continuities. Furthermore when the theme of the poster is about one sponsored company which in this case will make the poster being perceived as a hard sell advertisement poster.

Take action now before the entire ad space in the poster is gone!

Your most valuable piece of real estate to promote your company products and services is the empty space on your clients and prospects offices. Most just do not realize these opportunities . In advertising this empty area is called ?hite Space?

Put your messages on these white spaces before it is taken up by your competitor's image and messages.

Our industry poster series allows you to reach your customers and prospects directly and continuously throughout the year with your enforced but subtle messages. These posters provide strong and positive links from your company to your markets making your corporate image highly recognizable with the results being a positive and strong impression of your products and services.

Ask yourself the following questions: Do your clients and prospects pin a trade magazine on their wall? How much time and how many magazines do you read in a month? Don't forget a typical busy executive like you have volumes of reports to comprehend plus many subscribed online newsletters to digest. Even if you read the magazine, do you read it fully from first to last pages? How often do you go back and read the same magazine and how often do you flip a trade directory. One example is the popular telephone directories with commercial ads. Though one of the best directories around but how often does you use these telephone directories in a year?

Therefore with so much uncertainty in many other print media our poster publication provides a stable and viable solution for your marketing needs. Let's make our industry posters a part of your annual marketing tool. Our posters are well established, time tested and cost effective branding solutions to increase your company and products visibility using the age old proven ad space advertising billboard concept.

So get ahead of your competitors.
Secure your goodwill from clients and prospects before your rivals do!

Chinese FAQ

行业分类性品牌推广海报广告(室内广告海报)

—B2B性质广告

行业分类背后的含义是什么？

行业分类性品牌推广海报是一种专门为公司的宣传，品牌建立，形象和声誉的推广所制造的一种广告途径。这个概念的背后含义就是整个市场和行业都承认建立自己的形象和品牌对一个公司来说是非常重要的。如果一个公司可以意识到树立品牌，形象和声誉的重要性，那么它一定是朝着盈利的积极方向前进。

尽管我们的海报并不是创建公司认知体系的唯一途径，但是它无疑是一个提高公司知名度，树立形象和建立品牌声誉的一个关键的，重要的组成部分。把它和其他相关的市场职能良好配合起来便可以带来经营上的成功。下面是一些关于这种行业分类性宣传海报的常见问题。

常见问题

01. 问. 什么是广告？
02. 问. 广告是重要的商务功能吗？
03. 问. 什么是广告中主要的途径？
04. 问. 何为品牌推广？
05. 问. 为什么品牌推广很重要？
06. 问. 广告和品牌推广中最佳的工具是什么？
07. 问. 那在广告和品牌推广的印刷媒体中最好的方式又是什么？
08. 问. 什么是布告板广告？
09. 问. 布告板广告最普遍的应用形式是什么？
10. 问. 为什么室外布告板不适合B2B广告（公司对公司之间）？
11. 问. 为何要在室内海报上登广告？
12. 问. 我公司室内海报是怎样的形式？
13. 问. 谁发明了这种行业品牌推广海报的概念？
14. 问. 我们第一次出版此海报是何时？
15. 问. 我公司行业品牌推广海报的主题是什么？
16. 问. 除了按市场地域，是否按其他标准分类行业海报？
17. 问. 出版的频率是怎样？
18. 问. 海报的尺寸和材料？
19. 问. 我们在哪里分发这些海报？
20. 问. 谁会拿到我们的行业海报？
21. 问. 每年的发行量是多少？
22. 问. 我们的行业海报是否免费派发？
23. 问. 如果有些人不参加展会，将如何拿到我们的海报？
24. 问. 如果我们的海报全都免费派发，那我们如何来收回制作和分发的成本？
25. 问. 为什么行业中的人们愿意收集该行业的海报？
26. 问. 人们拿到海报后，一般展示在哪？
27. 问. 为什么即使知道是广告，人们还是愿意陈列我们的海报？
28. 问. 一般会陈列多久？
29. 问. 谁会看见我们的行业海报？
30. 问. 这些人会看多少次我们的海报？
31. 问. 他们一般一次会看多久？
32. 问. 他们对我们海报的持什么态度？
33. 问. 他们会在我们的行业海报中看到什么？
34. 问. 人们会记得他们曾经看过的行业海报吗？
35. 问. 当他们看到我们的行业海报后，会有什么行动？
36. 问. 我们的行业海报广告概念是一个已经被证明的有效的省钱的广告途径吗？
37. 问. 为什么在我们的海报上买一个商标位置会比在杂志和行业名录上登广告更受欢迎？
38. 问. 我们的海报广告属于短期还是长期的广告途径？
39. 问. 如何衡量在此海报刊登广告成功与否？
40. 问. 有哪些其他的好处可以从长期参加行业海报中得到？
41. 问. 我们可以保证贵公司参加后会有更多的销量吗？
42. 问. 海报广告最大的误区是什么？
43. 问. 哪些公司可以参加我们的海报？
44. 问. 如何知道哪些是最新的行业海报，那些还有空位？
45. 问. 在我们海报上登广告的公司可以得到一些海报自己分发吗？
46. 问. 在我们的行业海报中买一个广告位置要多少钱？
47. 问. 这个价格贵吗？
48. 问. 我们的广告赞助商还有哪些方面的获益？
49. 问. 对于中小型企业，我们有特别的支持吗？
50. 问. 如何在我们的海报上定购一个广告位置？
51. 问. 应该如何付款和何时付款
52. 问. 既然室内行业海报是如此一个强大的广告媒体，为什么很多公司自己不来印制自己的室内海报？

01.问. 什么是广告？
答. 广告是使商品的名称，性质和用途为大众视野所熟悉的一种艺术。它也是让公司投入资金到印刷，传播和电子媒介而把大众的注意力吸引到它的产品和公司本身的一种活动。

02. 问. 广告是重要的商务功能吗？
答. 是的。广告使得公司可以提醒他们的潜在客户注意到公司的产品和服务的优势。广告也可以被用来树立和提高公司市场形象和声誉。

03. 问. 什么是广告中主要的途径？　
答. 广告有多种途径，可以通过街道的建筑物，招牌，通过报纸，杂志或者名录，通过广播，电视，还有网络等多样的渠道。

04. 问. 何为品牌推广？
答. 品牌推广是一种建立对品牌的名称和图像不断重复，积极增强其曝光率的行为基础上以得到目标客户群的回应的传统广告形式。这种广告形式的花费是为了让人们意识到某个品牌的形象，从而对其有一定的印象。它可以带来产品和公司知名度的提升，甚至终生的客户群体。在印刷，网络以及其他媒介广告中，关于品牌的价值已经被广泛的认知，就是说为品牌的建立和良好管理的花费一定是有其价值所在，这种价值可以是立即或者非立即回报的，直接或者间接回报的等等不同的形式。

05. 问. 为什么品牌推广很重要？
答. 品牌的建立是所有成功营销的基础。品牌不仅仅是一个名称，它包括是客户通过一段时间与一个公司打交道的过程中，对这个公司，及其产品和服务的印象和期望。您做的每一件事，说的每一句话都在影响您的品牌。如果您还没有意识您公司的品牌或者不知道怎么有效管理它，您的客户和竞争者们或许可以帮您定义您的品牌。

06. 问. 广告和品牌推广中最佳的工具是什么？
答. 在印刷媒体中占据一个位置来放置广告是一个历史证明的买卖和产品品牌推广的方式。

07. 问. 那在广告和品牌推广的印刷媒体中最好的方式又是什么？?
答. 通过布告板广告。

08. 问. 什么是布告板广告？
答. 布告板广告可以通过艺术设计来吸引人们的注意，给人们以迅速并强烈的感觉，让人们看过后回味无穷。它们大致分为两类，室外布告板和室内布告板。室外布告板是我们经常会在繁华的路段看到的大型的广告图画，有的立在公路旁，有的在醒目建筑物的上面；而室内布告板是办公楼或者行业展会里面贴在墙壁上的海报。

09. 问. 布告板广告最普遍的应用形式是什么？
答. 海报是目前为止最普遍的形式。室外的海报由于被置放在商业或者工业繁华地段，所以会被无数经过的人群所留意。而室内海报会被在此楼宇里面居住或者工作的人员看到，或者可以在一些展会上发放时候被参展人员留意。

10. 问. 为什么室外布告板不适合B2B广告（公司对公司之间）？
答. 室外布告板是一种为大众消费品设计的广告形式。它们更加适合给一些直接对大众群体进行买卖的公司。另外，室外布告板昂贵的价格，也使得它并非一个B2B宣传的好途径。

11. 问. 为何要在室内海报上登广告？
答. 因为室内海报是携有特定信息给特定群体的目标明确的广告形式。比方说，在电影院大厅里面的电影海报，就给来看电影的人群以即将上映的电影信息。还有，展会中的海报告诉了来访者这是一个关于什么的展会。

12. 问. 我公司室内海报是怎样的形式？
答. 我公司特定的海报广告叫做?行业品牌推广海报?。分行业，就是说我们为您做的这个广告宣传，宣传目前直指您需要的特定的行业和市场。因为这种行业针对性，使此广告减少和剔除了很多不必要的，无关联人群的参加。从而提升了此广告活动的性价比。

13. 问. 谁发明了这种行业品牌推广海报的概念？
答. 我公司！是因为早期的一个调查显示大多数公司需要直接的并且持续的传递他们的公司信息给潜在客户，启发了我们制作这种类型的广告。

14. 问. 我们第一次出版此海报是何时？
答. 我们第一次出版是在1994年，所选择的行业是电子和半导体。

15. 问. 我公司行业品牌推广海报的主题是什么
答. 每一种海报都携带自己所代表的行业和地区。比如，我们针对半导体设备与材料行业设计了半导体海报。在半导体海报中，我们根据不同的市场地区，设计不同的海报图。比方说：中国半导体图，欧洲半导体图，世界半导体图等等。

16. 问. 除了按市场地域，是否按其他标准分类行业海报？
答. 是的。我们也为某些行业基于制造性的职能来划分。

17. 问. 出版的频率是怎样？
答. 一年出版一次。每一次会有不同的设计版式，带有最新的行业信息和该年的日历。

18. 问. 海报的尺寸和材料？
答. 我们大部分的海报是答1大小。我们使用190gsm 艺术卡纸，全彩色印刷并且最后涂亮。

19. 问. 我们在哪里分发这些海报？
答. 这些海报中的绝大部分由我公司人员分发在每种行业海报特定的展会中。同时，每一个广告商也会得到一定数量的海报，他们可以用作公司年度礼物或者自己在展会中分发。

20. 问. 谁会拿到我们的行业海报？
答. 与该行业海报相关的行业人士会得到这些海报。

21. 问. 每年的发行量是多少？
答. 我们从1994年至今已经发行了一千一百多万张海报。我们早期的客户大都来自于电子和半导体行业。如今，我们决心把业务拓展到多种不同行业。平均来说，我们每一种行业海报的每一个地区版本每年要发行6万到10万张。

22. 问. 我们的行业海报是否免费派发？
答. 是的！我们的海报都会免费派发在于该海报相关的行业展会中。

23. 问. 如果有些人不参加展会，将如何拿到我们的海报？
答. 对于没有参加展会的人们，可以写郵件件给我们或者通过我们的网站www.techposter.com 提交一份申请表。但是，这些索取者需要自己支付邮费。

24. 问. 如果我们的海报全都免费派发，那我们如何来收回制作和分发的成本？
答. 这些成本由在此海报上刊登广告的公司提供。这些广告商付费是因为他们购买了把自己公司的商标信息放入该海报的位置，之后通过我公司的海报把他们公司的形象直接送到潜在客户的手中。对于他们来说，我们的海报方式既便宜又有效。

25. 问. 为什么行业中的人们愿意收集该行业的海报？
答. 我们的海报很独特，并且设计精美。这些海报中列出了在该行业中每一个地区的很多公司的形象和信息，在个别海报中，甚至还有显示出该行业供应商和购买商的关系。除了艺术性和广告信息性外，它还带有一个年历以增强其功能性。

26. 问. 人们拿到海报后，一般展示在哪？
答. 通过我们的调查，大部分人会把此海报张贴在大厅，管理者的办公室墙壁，公司会议室，公司墙壁，员工休息区等等。

27. 问. 为什么即使知道是广告，人们还是愿意陈列我们的海报？
答. 正如前面所讲，我们的海报是艺术和行业信息的综合体。使用者把他们视为有用的信息性的墙壁装饰而不是广告。对于收集者来说，这些在海报上的企业的商标和图像被他们看作有用的行业信息而非广告商。

28. 问. 一般会陈列多久？
答. 一样通过调查，我们得到这些海报的生命周期最少一年，在我们第二年的新版式出炉后会取代旧版本。

29. 问. 谁会看见我们的行业海报？
答. 这些海报会被它们的索取者，以及索取者的同事，公司的来访人员，朋友等看到。

30. 问. 这些人会看多少次我们的海报？
答. 因为此海报就张贴在他们办公室的墙壁上，他们一定会下意识的持续的在每天工作时看到。

31. 问. 他们一般一次会看多久？
答. 通过阿瑞宗娜州立大学和芮丝大学媒体学术调查，室内海报平均会吸引人们观看一分半到二分钟。而传统的印刷广告一般只能吸引人们观看3至5秒。

32. 问. 他们对我们海报的持什么态度？
答. 从与上题同样的调查还得出，98%的被访者对室内海报广告持有积极和中立的态度。

33. 问. 他们会在我们的行业海报中看到什么？
答. 在此海报中，他们会看到特定行业的信息，该地区的建筑标志以及我们广告赞助者公司的商标和产品形象。看过海报后，他们会建立一个自身对供应商和购买商的认识，并且看到很多他们的潜在供应商和购买商。

34. 问. 人们会记得他们曾经看过的行业海报吗？
答. 同上所讲的调查研究，84%观看者会清楚地记得他们看过的特别的室内海报。对室内海报广告的印象程度会比其他类型的印刷广告高出40%。

35. 问. 当他们看到我们的行业海报后，会有什么行动？
答. 从这些海报中，他们会看到我们的网址www.techposter.com ，所以，在接下来的时间里，他们可能会不时地来访问我们的网站并且观看在我们网站中陈列的同样的数码海报。从这些数码海报中，他们可以找到更多的我们广告商的公司信息，因为每当他们点击任何一个商标，都会进到该商标公司的网站中。

36. 问. 我们的行业海报广告概念是一个已经被证明的有效的省钱的广告途径吗？
答. 1994年至今，我们这种极具特色的品牌推广海报广告方式已经成为许多知名大公司以及不出名的小公司市场推广成功的基石。我公司很多早期通过我们的海报取得成功市场推广的广告商一直在持续的每年续约我们的海报。我们也一直拥有稳定的参加公司数量，持续的新广告商加入。另外还有一些行业人士专门来购买我们的海报拷贝份。

37. 问. 为什么在我们的海报上买一个商标位置会比在杂志和行业名录上登广告更受欢迎？
答. 我们这种直接的持续的长期的把公司的形象展示在行业相关人士眼前使得我们行业品牌推广海报成为了一个非常好的广告途径。同时，合理的价格也使得我们的海报物美价廉。

38. 问. 我们的海报广告属于短期还是长期的广告途径？
答. 广告和公司品牌打造应该被看作一个长期的投资。持续的宣传，年复一年的利用我们的行业海报一定会带来一个公司品牌的成功建立。因为您的客户或者潜在客户会不断的，被潜意识甚至强迫性的看到贵公司的商标和资讯，这样会给他们在心中留下深刻而积极的印象。

39. 问. 如何衡量在此海报刊登广告成功与否？
答. 有一种衡量的办法是去分析一个广告公司网站的统计数据。对于我公司网站来说，只要拿到我们海报的人都可以看到techposter.com这个网址，他们会浏览到数码版在线海报，并且可以通过点击每一个公司商标进入到我们每一个客户的公司网站

40. 问. 有哪些其他的好处可以从长期参加行业海报中得到？
答. 从长远来讲，在我公司海报长期做广告的公司会比其他公司显而易见的被人们所认知。对品牌推广的重视会提升他们的市场能力以取得期望的利益。而且，品牌价值的提升更为公司带来了整体利润的增长

41. 问. 我们可以保证贵公司参加后会有更多的销量吗？
答. 答：不可以。我们不能给您这样的保证。在广告宣传中，给与任何的成功保证都是无稽之谈。但是我们可以为您确保任何每一个拿到我们海报的人都是该行业的相关人士。并且，我们和我们的广告客户有相同的利益，因为每张海报上也有我公司的形象和网站信息，更多的人拿到我们的海报，也就意味着我公司的知名度会提高，我们的网站会越出名，点击率会越多。这无疑也是我公司提升价值的好方式。

42. 问. 海报广告最大的误区是什么？
答. 很多公司在做广告的时候陷入了一个误区，他们认为广告一定会带来更多的销售量。大多数情况下，广告会，但是销量和市场回馈也取决于很多其他因素，比如产品和服务的质量，公司战略以及价格策略。广告只是您扩大市场路程中的一部分，但是广告是这个路程中的一个重要工具，而且没有比我们的行业海报更多的直接持续的为您做广告的工具。

43. 问. 哪些公司可以参加我们的海报？
答. 任意公司实体，如果您属于我们所出版的海报所涉及的行业的一部分或者是这个行业的供应商都可以来参加我们的海报。我们广告的空间是先来先得的原则。然而，我们的老客户有在指定的时间优先选择的权利。

44. 问. 如何知道哪些是最新的行业海报，那些还有空位？
答. 请参看我们的网站来得到最新的消息，或者联络我们的媒体代表来询问新产品和广告位置的详情。

45. 问. 在我们海报上登广告的公司可以得到一些海报自己分发吗？
答. 是的。绝大部分我们的海报广告参加者会得到一些特别印制的，在海报下方烫有金色或者银色的该公司的基本信息的拷贝份供自己用。

46. 问. 在我们的行业海报中买一个广告位置要多少钱？
答. 广告的价格根据海报的行业类型和市场区域的不同而有所差别。一般来说，价格在每年1800美金以上（不到5美元一天）。如果某公司选取参加多行业或者多地区，便可以享受不同程度的优惠。

47. 问. 这个价格贵吗？
答. 如果您与杂志广告或者名录广告的发行量，生命周期以及回报程度等来比较，它一点也不贵。我们的价格是专门为客户实现其最佳的广告效果和最大的市场覆盖度来制定的。一般来说，在我们的海报上买一个商标位置一年的价格要比在一个较为认可的杂志刊登一个月的广告还要便宜。而我公司海报广告给您的回报要远远超过这些其他形式的印刷媒体。

48. 问. 我们的广告赞助商还有哪些方面的获益？
答. 所有在我公司海报登广告的公司都可以通过我们的网站www.techposter.com 得到进一步的收益。在我们的网站上有对我们印刷海报的许多补充功能。我们所有的广告赞助商都可以享受免费的网站服务来提升他们的广告效果。请联络我们的工作人员来询问您都可以享用那些我公司网站的免费服务。

49. 问. 对于中小型企业，我们有特别的支持吗？
答. 为了更好的辅助小公司在全球市场保持竞争力，我们提供给小公司分期付款的优惠待遇。这样使小公司有更多的资金周转。他们也可以利用我们强大的市场宣传平台来建立有效的长期市场战略。所以，请联系我们友善的销售代表来咨询进一步的合作细节。

50. 问. 如何在我们的海报上定购一个广告位置？
答. 您可以联络任何一个媒体销售代表订购广告位置或者通过我们的网站www.techposter.com 提交一个订购表格。

51. 问. 应该如何付款和何时付款？
答. 当您确认了您的订购信息之后便应该付款。很多公司可以通过银行电子转帐的形式付款。我公司银行信息在订购单和付款通知上都有明确的标明。

52. 问. 既然室内行业海报是如此一个强大的广告媒体，为什么很多公司自己不来印制自己的室内海报？
答. 他们可以。但是印制和分发如此巨大的数量会令一个公司付出巨大的成本和精力。而且，这家公司需要每年出版海报来确定该广告的延续性。最重要的是，由于海报中只有它一家公司的信息，致使这个海报会被认为是一种极其难卖出甚至发出的广告海报。

在我们的海报位置被订购一空之前赶快采取行动吧！

您最具价值的广告位置就是您的客户的办公室的空白墙壁。只是您还没有意识到这个最好的空间的存在和重要价值。在广告学中，这个空白地带叫做?空白空间?。

所以，在这个空间被您的竞争者瓜分完之前快行动，快把您公司的信息先放到这个空白空间中。

我们的行业品牌推广海报系列使得您可以直接的持续一整年的把您公司的信息带给您的客户和潜在客户。这些海报提供给您公司和您需要的市场一个强烈和积极的连接，使得您公司的形象被高度认知从而使您的产品和服务给人一个正面的深刻的印象。

请问问您自己，您的客户和潜在客户会把一个行业杂志钉到墙壁上吗？他们会花多长时间在一个月里阅读多少本杂志？不要忘了一个像您一样非常繁忙的管理人员有大量的文案工作等待您过目以及无数的电子信件等待您查阅。所以，当您读杂志时，您会从头到尾全部都阅读吗？您会多少次的阅读同一本杂志和翻阅公司名录？举一个最好的公司名录，黄页，您一年内会翻看几次？

因此，比较其他广告媒介的多种不确定因素，我认为我公司的行业海报可以提供一个稳定可行的市场推广工具。我们诚挚邀请您成为我公司一年一度的广告合作伙伴。我们的海报是管理良好的，经过时间证明的，价格合理的品牌推广途径，并且利用经久有效的广告理念来提升贵公司产品和形象的价值。

因此，走在您的竞争者的前面，在您的敌人出手之前保住您在客户中的优势！

FAQ