The Corporate Poster Map Advantage
Why the Corporate Poster Map?
Industrial corporate tourism is largely a fragmented and untapped market. Most national tourism development bodies do not provide segmented information for each specific group of trade individuals. Therefore corporate tourists are quite unprepared and are unable to maximize their business trip potential due to lack of quality information regarding their industry of the country they visit.
Many corporate tourism projects are geared towards organizing international seminars, conferences and exhibitions. However in each of these seminars, conferences and exhibitions, the information provided (such as in the show guides and pamphlets) are mostly about these events, and very little information on the overall specific industry in that country. Although businessmen and corporate executives attend these events for a specific topic, a helpful guidebook can go a long way to close the information gap and to further promote business opportunities and activities. The Corporate Poster Map is produced to bridge this information gap.
The CPM was first introduced in 1999. The Silicon Corporate Poster Maps for semiconductor professionals is the world first and only corporate tourism map targeting a specific industry. Over the years we had regularly developed the CPM for various regions and industry. The demand for our CPM has greatly proven that the CPM is a reliable and stable concept well accepted by the industry personnel.
What does the Industry Executives like about the CPM?
The CPM is a handy booklet; light and easy to carry abound with a lot of relevant and interesting trade information. The main crowd puller in the CPM is the trademark indoor billboard picture relating to the particular industry the CPM is targeting. For those who prefer a foldable copy of our "Industry Specific" indoor billboard poster, rather than the regular A1 size poster, the CPM is their best choice.
The CPM is colorful much like a tourist map. The information inside are well classified and easy to find and read. At a quick glance one can find useful and interesting information regarding their industry in that region. To some it represent a souvenir and remembrance for having been to a certain region and being part of a specific industry. For others it may be a gift for colleagues, friends or associates who may need this helpful information for future travel.
What is the information inside each CPM?
Inside each CPM there are some regular tourist's type details such as transportation, dining and entertainment guides; places of interest, and key governmental, consular and trade body's information. Besides tourist information, the CPM main body is the featuring of that CPM targeted industry information, facts and figures. Details include some relevant trade figures, facts and economic information.
The CPM spearheaded by the indoor billboard poster replica picture within provides a quick and general understanding of key players in that region and industry. It also has a comprehensive listing and contact details of companies involve in that industry. In every CPM there are panels consisting of a quarterly planner for users to plan their events and company trips.
Other information includes the specific industry measurement and conversion guides. Some CPM editions also list a register of the industry jargon. The CPM also carries advertisers and sponsors messages. These advertisers and sponsors are mostly from the relevant industry
How is the CPM being circulated?
The CPM is mostly distributed free at related trade seminars, conferences and exhibitions. These events attract individuals from the same trade and therefore it is the best channel for distribution.
We also often work closely with event organizers to customize the CPM for a specific show. However this customization does not compromise on the relevant trade and industry information inside the CPM. The organizer will mostly get a space on the cover to put their event mast-head so that collector can distinguish the source of that CPM. In addition, the organizer will also obtain some coverage for themselves and their event through this CPM
Some CPM is also distributed by government agencies, embassies, trade bodies and business associations. They are given out through their official premises both locally and overseas. Because the CPM is light and handy, it is also being mailed out upon request. In fact in some instances, trades how organizers also mail the CPM out a few weeks before the actual show to help participants and visitors plan their trip in advance. The CPM is often requested by large companies who want to circulate this booklet to their people involving in the relevant industry.
How does the Sponsors and Advertisers Benefit from the CPM?
Similar to a regular tourist map, the CPM has a large but well targeted circulation. Unlike a tourist map which reaches potentially to every tourists of every sex, age and occupation, the CPM only target the "specific" corporate tourist in the related industry. Sponsors and advertisers benefit from this well segmented target audience which provides ultimate reach to potential buyers immediately.
The CPM has a strong intrinsic value relating to the user's trade and so the retention level is stronger and its user-span longer than a typical magazine or trade newspaper. The CPM also contains the relevant region and trade indoor billboard poster replica which is a very popular item for many executives in the industry. Because of this billboard duplicate, the CPM attracts many repeated views and has a very high pass on rate.
Inside the CPM, there are some boxes large enough for advertisers to promote their product and services. Most of these boxes are specially created to surround the indoor billboard poster replica to provide maximum impact. With sufficient essential information and limited advertisement for exclusivity, each advertiser's boxes are prominently placed to deliver their trade messages.
Unlike the cluttered advertisements in a normal directories and guides, the CPM exclusiveness provides coverage beneficial to the advertisers’ needs. For a large targeted coverage and with reasonable advertising price, the CPM provides the ultimate cost effectiveness for corporate branding and promotion.
What is an Exclusive Designated Sponsorship CPM?
Special sponsorship program in the CPM is available for company wanting a single corporate exclusiveness. Company which adopts this sponsorship is called an "Exclusive Designated Sponsor". Exclusive designated sponsor is charged a project pricing instead of a fix advertising rate. The followings are the conditions and benefits of becoming an exclusive designated sponsor.
- The exclusive designated sponsor must first advertise in the main indoor billboard poster publication relevant to that particular CPM.
- The CPM retains the trademark indoor billboard poster replica which is the main draw of the CPM. Since the exclusive designated sponsor is already an advertiser, its corporate logo will be on that poster replica.
- There is a minimum print circulation for the particular CPM.
- The actual number of copies is determined by the sponsors, but they pay a base price for the minimum print plus an add-on price for additional copies.
- One of the two cover pages will be graphically customize to shows the exclusive designated sponsor prominently.
- The CPM shall retain the basic corporate tourist and industry information. However, the sponsor may request a slight change in this information, subject to our approval. This is to retain the original flavor of the CPM which is a well received publication among the industry professionals.
- The advertisements pages and boxes previously occupied by other advertisers in a normal CPM will be given to the exclusive designated sponsor to post their products, services or messages. The sponsor can also designate some of these pages to put in more relevant, useful and unbiased trade information.
- Besides distributing at our regular group of related tradeshows and other relevant channels, the sponsor can also request a certain quantity for their own distribution.
One important note is that besides the exclusive designated sponsorship CPM, we will also be circulating the regular CPM in the same market. So do not be mistaken that this special CPM will replace the normal publication. However in fairness of circulation to all parties, a special formula has been devised.
Circulation Formula
First we determined the total copies of CPM to be distributed in a certain period, say every six months. We then classify this total CPM quantity into "general" circulations and "special" circulations categories. CPM with multiple advertisers' falls within the general circulations category while Exclusive Designated Sponsor in the special category.
In fairness to general circulation category advertisers, and to help them maximize distribution, with a fair pricing, an advertising rate is calculated based on general circulation figures only. Therefore should that particular edition is without any exclusive designated sponsor, the general circulation advertisers will get a bonus circulations from the additional print through the extra allotment derived from the special circulations category. This may seems confusing for you so below is an illustration.
Example:
Title of CPM: Silicon Taiwan Corporate Poster Map
Total Distribution: 50,000 copies
Duration: 6 moths starting from July 1 2008 and ending on December 31 2008
General Circulation: 35,000 copies
Special Circulation: 15,000 copies. (Minimum 3000 copies and maximum 5 exclusive sponsors only)
In this case we will work out the best rates for those multiple advertisers taking part in a non-exclusive sponsored general circulation category. They will be guaranteed a minimum circulation of 35,000 copies over six months at various trade shows and other relevant channels.
Should the deadline pass and there is no exclusive designated sponsor for this edition, the 15,000 copies reserved for special circulation will be carried over as a bonus to the general category advertisers making up a total of 50,000 copies for them. However if at last moment there is an exclusive designated sponsor signing up for example 5000 copies; then only 10,000 copies will be the bonus Passover for the general category.
Why become an Exclusive Designated Sponsor for the CPM?
The CPM has built up a steady stream of loyal fans and users. They find the CPM very helpful in their local and foreign quest for business opportunities. As an exclusive designated sponsor, your sponsorship of the CPM will be highly appreciated by these users and your intended message will be seen in a strong positive light.
In addition, you can also help to tailor a successful CPM according to your specific needs. Of course the basic intention and general information in the CPM must be retained. However, you can help us craft an edition best suited to your market intentions.
The CPM exclusive designated sponsorship is not only a cost effective form of branding platform, but it also provides exclusive spaces in the CPM for company to showcase their products and services. In short, it is a combination of a tourist map, an industrial map and a mini corporate brochure all roll into one.
Why doesn't company produce their own CPM?
Because they don't have the rights to include our trademark indoor billboard poster replica which is the main draw of the CPM. And because they are not in the publishing business, they do not have the necessary reach and depth for mass targeted circulation. Even if they have the might to distribute the CPM, the production and distribution costs are a lot higher compared to joining the exclusive designated sponsorship.
Should they produce their own CPM, they will not only deviate from their main business but will also be competing with our own CPM for users' attention. Our CPM which has a long history, a loyal followings and with the inclusive of some proprietary information has already built up a stable reputation in the marketplace.
On the other hand, by joining our exclusive designated sponsorship, they can take advantage of our distribution channels,; experience in producing the CPM; plus our market reputation for this kind of unique and specialized publications.
One important note is that besides the exclusive designated sponsorship CPM, we will also be circulating the regular CPM in the same market. So do not be mistaken that this special CPM will replace the normal publication. However in fairness of circulation to all parties, a special formula has been devised. | 
